Privacy Policy

 

Privacy Policy
Effective Date: January 5, 2024

Serrenta Corporation ("we," "us," or "our") values your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, www.serrenta.com (the "Site"). By using our Site, you agree to the terms of this Privacy Policy.

1. Data Controller Information

Serrenta Corporation is the data controller for the processing of your personal data. You can contact us at:
Business Name: Serrenta Corporation
Email: srobb@serrenta.com
Address: 1988 Alpine Lake Road, Henryville, PA, 18332

2. Information We Collect

We may collect and process the following categories of personal data:

2.1 Information You Provide Directly

  • Contact Information: Name, email address, postal address, phone number.
  • Payment Information: Billing address, credit/debit card details (processed securely via third-party payment providers).
  • Account Information: Username, password, and preferences if you create an account.
  • Communications: Emails, messages, or feedback you send us.

2.2 Information Collected Automatically

  • Technical Data: IP address, browser type, device type, operating system, and other technical data from cookies and analytics.
  • Usage Data: Pages visited, time spent on the Site, and interactions with the Site.

2.3 Sensitive Data

We do not knowingly collect or process any sensitive personal data (e.g., health information, racial or ethnic origin).

3. How We Use Your Data

We use your personal data for the following purposes:

  • To Provide Services: Process orders, deliver products, and manage your account.
  • To Communicate: Respond to inquiries, provide updates, and send transactional emails.
  • Marketing: Send newsletters or promotional offers (with your consent).
  • Improvement: Analyze usage data to improve the Site and our services.
  • Legal Compliance: Comply with applicable laws, regulations, or enforce our terms and conditions.

4. Legal Basis for Processing

We process your personal data based on:

  • Contractual Necessity: To fulfill orders or respond to inquiries.
  • Consent: For marketing communications or where you explicitly provide it.
  • Legitimate Interests: To improve our Site and services, and for fraud prevention.
  • Legal Obligations: To comply with applicable laws or respond to legal processes.

5. How We Share Your Data

We do not sell or rent your personal data. We may share your information with:

  • Service Providers: Payment processors, shipping companies, and IT service providers.
  • Legal Authorities: When required by law or to protect our rights.
  • Business Transfers: In connection with a merger, sale, or acquisition of our business.

6. Data Retention

We retain personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law.

7. Your Rights

Under the GDPR, you have the following rights:

  • Access: Request a copy of your personal data.
  • Rectification: Correct inaccuracies in your data.
  • Erasure: Request deletion of your personal data, subject to legal exceptions.
  • Restriction: Limit the processing of your data.
  • Portability: Request transfer of your data to another provider.
  • Objection: Object to processing for direct marketing or other purposes.
  • Withdraw Consent: At any time where consent is the basis for processing.

To exercise these rights, contact us at srobb@serrenta.com.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience. You can manage your preferences or disable cookies through your browser settings. For more details, see our Cookie Policy.

9. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those websites.

10. Data Security

We implement appropriate technical and organizational measures to protect your personal data. However, no transmission over the internet is entirely secure, and we cannot guarantee absolute security.

11. International Data Transfers

If you are located outside the United States, your personal data may be transferred to and processed in the United States. We ensure appropriate safeguards are in place to protect your data.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The latest version will be available on this page, and material changes will be communicated via email or a notice on our Site.

13. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us:
Email: srobb@serrenta.com
Address: 1988 Alpine Lake Road, Henryville, PA, 18332