About

Serrenta was born out of love and desperation. Love for my family and my desperate desire to provide them a good present and a good future. What a mom to do when she was 8 months pregnant with a second baby and the bad economy and horrible job market comes crashing down on her?  What she does is to start working on building a business with the support of her husband who luckily knows a lot about the business side of it. Immediately. 

I was born to the cost of Aegean Sea where olive trees go as far as you can see and everyone is making their own castile, real castile, soap in their own homes. So I was already making soaps and bath bombs and small skincare products for my family but I never thought that I could turn that into a business. I have just been told so many times in news articles, social media, and at every speech billionaires give about AI and massive lay offs that gets them their 2nd jet and 4th yacht that my education and skillset means absolutely nothing and has no worth. So I have decided maybe I have to do something else. Big companies have no intention to provide jobs anymore. They will replace blue collar workers with machinery and white collar workers with AI. They don’t care about providing a service or any value to the society anymore, they made that clear that the only thing they care about is their stock price. 

So what do we have left?

We have each other. The people with the skills and/or education, intelligence, passion, ability to work and overcome obstacles even with the difficulties that come from various disabilities, and most importantly, people who have not lost their humanity. We do not see other people as just another uptick in our stock price and bonus. We do not see other people as just another sale. We care. If we lose this as well, then what do we have? And what does the future we are leaving to our kids look like? 

Even though my business is selling bath and body products, I don’t see other small businesses selling the same things as my competition. You can find me in a lot of different groups trying to give as much help as possible to my supposed “competition”. That’s because they are not. They are just other people who are trying to pay their bills and send their kids to a school. I don’t want them to make less money. They need that. My competition is the ones who have the most flowery mission statements about serving humanity but have none. They are the ones who provide the worst products with the best label appeal and have millions of dollars to spend on marketing, which they are also trying to replace with AI in the near future. The ones who do massive lay offs to be able to have just a little uptick on their stock price and don’t care if they are ruining whole families. I want every small business’s products to be so good that we start chipping into their profits for real. I want the handmade market to take back at least some of what they took from our society. I want all our businesses to grow so we can hire back some of those people they let go so carelessly, so we are benefitting beyond our own families and selves. 

I guess my last word is; I am excited to share a part of my small town’s offerings and a part of my hard work and dedication with you. I have worked so hard on every one of these items and I work on improving my formulas all the time. I would love it if you can give me a chance and try some (and I would love the feedback!) or you can follow me for my next steps in helping other small businesses by joining our mailing list.  

- Seyma Robb (Founder and CEO)